This is what HootSuite has done for the world of social media. They have created a site that combines the most popular social media sharing platforms into one specific location. With the use of streams, a person is able to see everything happening on their Twitter account right in front of them. For instance, on my personal Twitter stream I am able to monitor my home feed, mentions, my tweets, and favorite tweets on one computer screen. With different tabs located at the top of the website, people can choose multiple social media platforms and have everything laid out in front of them.
Having this kind of convenience is important to any business. In today’s world social media has become a way to market a company’s brand and maintain an image for the company. With websites like HootSuite companies can better monitor and respond to everything involving there brand. For crisis communications, this type of monitoring is very important nowadays because if a crisis hits, a company has about 15 to 60 minutes to get a statement out to people about the crisis at hand. HootSuite can also be beneficial for maintaining customer service and loyalty. When companies are actively participating in what is being said about their brand on social media, it shows they are taking an interest in there customers and care about the service they are providing. HootSuite is a platform that makes this type of customer service simpler.
Becoming certified has allowed me to grow in my skills as a communication major and given me a better understanding of how to market myself to companies. Having that central location to manage all my social media platforms has made life simpler and increased my productivity. In the future I see myself continuing to use the software to advance my career and continue having a strong presence on social media.